ADVOCACY

The REALTOR® Difference
Protecting Your Investment

Did you know? Only REALTORS®, not licensees, are fighting right now to preserve the federal Mortgage Interest Deduction on first and second homes.
Did you know? Only REALTORS®, not licensees, fought to create a tax exemption on the first $500,000 of capital gains from the sale of a principal residence.
Did you know? Only REALTORS®, not licensees, are the only line of defense against government legislation and taxation of your home.

Any real estate licensee can help you buy or sell a home, but only a REALTOR® keeps working to protect your investment long after the sale.

Not every real estate licensee is a REALTOR®. As a REALTOR®, I have made a choice to help lead the fight to protect your investment, preserve private property rights, and defend the American Dream of homeownership. The political activity of REALTORS® at all levels of government is saving homeowners thousands of dollars over their lifetime.

Protect your investment. Use a REALTOR® when you sell or buy a home.

Are you represented by a REALTOR®?

REALTORS® have:
• Higher Production
• Strongest Voice in Washington
• Access to the Best Data and Tools
• Access to Professional Designations
• Support for Local Communities

REALTOR® – A Registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics. Inquiries regarding the Code of Ethics should be directed to the board in which a REALTOR® holds membership.

PRODUCTION

The REALTOR® Difference
Excellence in Production

Did you know? Nearly 90%* of Metro-Atlanta’s top 100 real estate agents are REALTORS®.
Did you know? Exactly 90% of the top fifty real estate firms in Georgia are REALTORS®.
Did you know? REALTORS® are the only voice in Washington protecting your investment, preserving private property rights and defending the American Dream of Homeownership.

Any real estate licensee can help you buy or sell a home, but only a REALTOR® keeps working to protect your investment long after the sale.

In most cases, the sale or purchase of a home is the largest and most complicated transaction in your life. Don’t make a decision of this magnitude without proper guidance and leadership.

REALTORS® have made the decision to differentiate themselves by investing in their career and supporting their profession. With less than 50% of the active real estate licensees in Georgia electing to become REALTORS®, homebuyers and sellers need to interview prospective agents and ask the question, “Are you a REALTOR®?”

*Study conducted by Terry Swanson, REALTOR®, using RealValuator and REData Center data from 2010 transactions.

Are you represented by a REALTOR®?

REALTORS® have:
• Higher Production
• Strongest Voice in Washington
• Access to the Best Data and Tools
• Access to Professional Designations
• Support for Local Communities

REALTOR® – A Registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics. Inquiries regarding the Code of Ethics should be directed to the board in which a REALTOR® holds membership.

PROFESSIONALISM

The REALTOR® Difference
More than just a Licensee!

Why am I a REALTOR®? Because, I choose to differentiate myself, set higher expectations and provide my clientele with the best experience possible in a real estate transaction. I pursue professionalism in being an industry leader and strive to continually outperform others with better tools, professional designations, a broader knowledge base and deeper pool of experiences to draw upon. The annual cost of professionalism, of being a REALTOR®, is minimal when compared to its impact on my business and my industry.

As a REALTOR®, I:
• am a voice in Washington, D.C. on behalf of all home owners;
• use Association approved, Georgia specific legal contracts that let you rest easy at night, knowing your transaction is in complete compliance;
• have access to market specific forums and a national resource center to draw upon in the sale or search of your home; and,
• have access to advanced education on current tools, industry certifications and the latest trends.

If a licensed agent can’t or won’t invest in themselves each year, what makes you believe they would invest the resources necessary to properly market your home?
With less than 50% of the active real estate licensees in Georgia electing to become REALTORS®, homebuyers and sellers need to interview prospective agents and ask the question, “Are you a REALTOR®?”

Are you represented by a REALTOR®?

REALTORS® have:
• Higher Production
• Strongest Voice in Washington
• Access to the Best Data and Tools
• Access to Professional Designations
• Support for Local Communities

REALTOR® – A Registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics. Inquiries regarding the Code of Ethics should be directed to the board in which a REALTOR® holds membership.